We weave magic, finding inspiration in the beauty that surrounds us. In intricate patterns and soft hues of seashells on the shore, the ever-changing colours of the ocean, textures of the earth and masterpieces painted in the sky. Our creativity is fuelled by nature’s effortless artistry and the warmth of cultures that have shared their wisdom. There is thought in every stitch, SOON is not only a celebration of the world around us but also our incredible capabilities as humans.

 

To put it simply, we create wearable art.

 

Each of our pieces is uniquely handmade and takes hours of love and attention to detail to craft. No two pieces are created the exact same, we pride ourselves on being a slow fashion brand that uses natural materials and values ethics over convenience. We empower women, giving them the opportunity to express their creativity and generate their income from the comfort of home.

 

The name SOON, an abbreviation of 'Something Out Of Nothing', came about after spending the day crocheting in the company of a good friend. After hours of creation, I showed him the finished piece and he responded "Wow, that's amazing! You just made something out of nothing!"

​​

Those words stuck with me,

a tribute to creation itself...

Something Out Of Nothing.​

​